2019
Social Media Use and Creativity: Exploring the Influences on Ideational Behavior and Creative Activity
Abstract: This study explored the relationship between social media (SM) use and creativity. The data collected from 407 participants included indicators such as time spent using SM, frequency of SM use, purposes for using SM, and the nature of SM use. The data involved two aspects of creativity: ideational behavior and creative activity and accomplishment. Correlational analyses indicate that SM use is positively related to both creativity measures. Overall, the active use of SM (e.g., sending a post) is more related t…
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Cited by 49 publications
(39 citation statements)
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“…Our hypothesis that greater levels of real-life creative accomplishments would be associated with increased active social media use were also supported, thus idea implementation appears to be significantly linked with higher frequency of active social media use, although after controlling for age and gender this association was no longer significant. These findings are in line with results from Acar and colleagues (2019), who found that higher levels of active social media use, including engagement with platforms such as Twitter, Facebook, and YouTube, were positively associated with creative ideational behavior. As the success of creative products may rely on judgment and evaluations of others (Csikszentmihalyi, 1999), it is not surprising that creative achievement should be linked with active social media use.…”
Section: Discussionsupporting
confidence: 91%
“…Our hypothesis that greater levels of real-life creative accomplishments would be associated with increased active social media use were also supported, thus idea implementation appears to be significantly linked with higher frequency of active social media use, although after controlling for age and gender this association was no longer significant. These findings are in line with results from Acar and colleagues (2019), who found that higher levels of active social media use, including engagement with platforms such as Twitter, Facebook, and YouTube, were positively associated with creative ideational behavior. As the success of creative products may rely on judgment and evaluations of others (Csikszentmihalyi, 1999), it is not surprising that creative achievement should be linked with active social media use.…”
Section: Discussionsupporting
confidence: 91%
“…In other words, our findings suggest that salesperson creativity positively moderates the relationship between social media use and brand awareness. Aligned with past research on social media use and creativity (Acar et al , 2021; Sigala and Chalkiti, 2015; Kadir et al , 2012), our result hints that salesperson creativity might be related to how they use social media. Salespeople that are more creative actively use social media for sharing ideas, creating content and engaging their customers in discussions.…”
Section: Discussionsupporting
confidence: 86%
“…Instagram users who are more frequently engaged in everyday creative behaviors are also more frequent active and passive creative users of the platform, partially conforming to a previous finding showing a positive relationship between the frequency of creative activities and social media use (Acar et al., 2021). However, this does not extend to creative achievements, which was positively related to active social media use in previous studies (Acar et al., 2021; Upshaw et al., 2022). Similarly, the present study did not find any relation between active nor passive creative use of Instagram and divergent thinking, nor convergent thinking.…”
Section: Discussionsupporting
confidence: 85%
“…The investigation of motives for Instagram use replicated the predominant social and somewhat lower creative role of the platform, as is indicated by other studies (Acar et al, 2021;Kocak et al, 2020;Sheldon & Bryant, 2016). Yet, while creativity was not the primary motive for using Instagram, the platform was generally viewed as creativity-supportive and was at least partly used for creative purposes by the majority of the sample, which is also in line with a previous finding (Ceh & Benedek, 2021).…”
Section: Discussionsupporting
confidence: 78%
